Financial services giant Visa Inc (NYSE: V) plans to launch a new non-fungible token program focused on lowering the barriers to entry for digital creators across the world.
What Happened: “NFTs offer a medium to connect directly with fans and collectors, making it easier for creators to monetize their talent and build a business,” Visa said in an announcement on Wednesday.
The company is collaborating with Major League Baseball player turned crypto artist Micah Johnson for the effort.
“I’m excited about the opportunity to work alongside and learn from a trusted brand like Visa,” said Johnson. …