Fire & Flower Holdings Corp. (TSX:FAF) (OTCQX: FFLWF), a tech-oriented cannabis retailer, saw a 150% year-over-year revenue growth, reaching CA$128.1 million ($103.2 million) in 2021 at a gross profit of 35.5%.
Its fourth-quarter revenue amounted to CA$43.2 million at a gross profit of 38%.
The expansion of the company’s retail footprint to 80 currently operating stores resulted in adjusted EBITDA coming in positive at CA$1.5 million, versus a CA$5.26 million loss in the same quarter of 2019.
The company relies on information it gleans from its many customers.
Understanding how, when, and what they shop for is vital when pursuing business growth and success, Vattovaz explained.
"We have very highly targeted merchandising efforts in every location that we're at," she said.
Fire & Flower’s …