Companies that lead with purpose and build around it can achieve continued loyalty, consistency, and relevance in consumers' lives. Embodying that purpose within your business and the products and services you distribute brings you closer to consumers by helping you understand their needs as they evolve and change. The most successful business leaders know that to bring customers the best experiences, they must focus on diversity, equity, and inclusion.
DEI is not a checklist item for businesses to cross off their to-do list. It’s not a campaign or project to be completed and considered done; it’s an ongoing initiative. The well-known advocate and author Vernā Myers described DEI the best when she said, “Diversity is being invited to the party. Inclusion is being asked to dance.” Brands embracing DEI practices are better equipped to create positive multicultural interactions with their customers and internal staff.
Picture this: a clothing store owner wants to expand their apparel line to include more demographics and attract more customers. They could create unisex, men’s, and women’s styles to increase customers’ choices. They could expand the colors, fits, silhouettes, and length options to cater to different body types and skin tones. The goal should be to offer alternatives that appeal to every demographic and body type, so people can look and feel amazing. Offering apparel options that give everyone a fit that’s comfortable, functional, and flattering shows your brand actively promotes diversity—and doesn’t use it as a buzzword.
While that’s only one example, …