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CEO Secrets: 'Older customers want the personal touch'

CEO Secrets: 'Older customers want the personal touch'

CEO Secrets: 'Older customers want the personal touch' Parsley Box is a UK company that delivers ready meals to the door. About 70% of its customers are aged over 65. When Adrienne MacAulay and her husband founded the business, they tried to get those customers to order online, but there was little take-up. Then they...